Real estate is a competitive business, but fortunately, there's enough business to go around. People are constantly looking for homes to buy and listing their homes for sale. But if you don’t advertise yourself as an agent, you’ll miss out on the action and rob yourself of an opportunity to build a lucrative career.
Some new real estate agents throw in the towel when unable to make a livable income. But with the right strategy, you can get clients as a rookie agent and succeed.
1. Take advantage of broker leads
Most real estate agents work under a broker. As you seek a company to partner with, look specifically for companies that offer broker leads to its agents. This is an excellent way to get free leads and generate a client base early in your career. Getting broker lead will likely require scheduling time to work inside the office, where you’ll answer phone calls or assist people who walk in without an appointment. The broker assigns office duty to a few agents at a time, and these agents share any leads that come in during this time.
2. Send out announcements
To get clients as a rookie agent, start with people you know. You don't want to harass your friends, family, neighbors and former coworkers, but you can send an email, a text or mail a postcard announcing your new career. Let them know you're happy to help with their real estate needs. If those in your circle aren't looking to purchase or sell a property, ask them to forward your name and information to others who are looking for an agent. Word of mouth is an effective way to generate leads.
3. Pass out business cards
Don’t wait for business to come to you. Be proactive and generate business on your own. This means stepping outside your comfort zone. The truth is, you can’t rely on friends and relatives for steady business and income. Most of your business will come from strangers, and business cards are your best friend when networking for new clients.
Make a goal of passing out a minimum of five business cards a day. Whether you're at the grocery store, standing in line at the post office or running other errands, always be ready to market yourself. Hand out your business card and tell people to call when they’re ready to purchase or sell a home.
4. Build a website
A website is a powerful tool when establishing a real estate career. Many people conduct an online search when looking for different professionals, including a real estate agent. You can start a basic website without spending a lot of money, and given the number of easy-to-use template websites available, you don't have to be a tech guru to get started.
The website should include information about your credentials, the types of clients you seek and the areas you serve. You can also include a blog on your website featuring evergreen content about mortgages, buying a house, selling a house, etc. Optimize content using keywords relevant to the area. For example, if you’re a real estate agent in Atlanta, you can include phrases, such as: “how to buy a house in Atlanta,” “Atlanta home buying tips,” and “finding a real estate agent in Atlanta.” Make sure you include keywords naturally.
5. Use social media
Take advantage of social media when building a real estate career. You can create a social media page for your business, or use your personal social media accounts. As you post new blog content to your website or list a property, share this information on Facebook, Twitter, LinkedIn, etc. Regularly sharing information on your social media accounts keeps your name in the minds of potential clients.
6. Contact “For Sale by Owner”
Some people sell their homes themselves because they want to avoid realtor commission. Selling a property without a realtor can work, but it often takes longer to find a buyer.
Drive through your target area, make a note of FSBO properties, and then contact these owners to offer your services. Some owners will decline your help, but others may welcome the opportunity to discuss their options, especially if their homes aren’t getting a lot of attention or traffic.
Starting a real estate career takes time since you’ll have to build your client base, but there are strategies to get clients as a rookie agent.